Finding Inspiration
When was the last time you watched a webinar on social media marketing? I watched one last night, and it was a good one. So good that I was hoping that by the end of it, it would be offered at a very doable price.
Entrepreneurs who see the need for applying marketing strategies to their blogs seek information explaining how to do so. Like what happens to me, they scan their email messages and discover a webinar promotion. Clicking on it, they read the details and sign up right away. Logging onto the site ten minutes early, ready with their pre-printed guidelines (a thoughtful offer of the webinar speaker) with blanks to fill in, the eager-to-learn entrepreneurs wait. The experienced speaker greets the online audience with phenomenal social media marketing nuggets learned from YEARS of trial-and-error plans of action, programs and designs that work.
By the time the small business owners get to the end of the awesome FREE online presentation, finally they are encouraged to hurry and sign up for the fabulous deal. Worth hundreds, even thousands, of dollars, the product or service offered is so amazing that surely no entrepreneur can pass up.
Truthfully, such webinars actually do, usually, contain an hour or so worth of good information. However, it’s packed into a small time frame that requires the attendees to be good at speedwriting or shorthand.
The problem with online social media marketing training worth hundreds or thousands of dollars? Only a select group of entrepreneurs can afford it, and it’s good that they have reached that level. On the other hand, many who would like to enroll in the program or sign up for the service can’t because lack of money puts them into a not-a-good-fit category.
Look at all of that information, those strategies and never-before revealed marketing tips and tricks that were studied for years. That means years of learning what works and what doesn’t. Years of research that saves time for others who need to use social media marketing and can afford the hundreds or thousands of dollars. It’s discouraging, though, for the ones who have limited funds.
So what’s the blogger and business owner to do when great social media marketing training is available but at a high price? Do what the social media expert did. Dig in and learn it yourself. You can do it. It might take you awhile like it did the expert to learn on your own. Don’t beat yourself up over it. Learn as you go. Do what you can.
The webinar I attended this week was loaded with very good material – even if it did seem overwhelming because there was so much to write. In spite of the fact that it was not doable for my budget, I still gleaned from the content presented.
I like what Joel Osteen said in one of his messages. Learn to encourage yourself. The more you grow, the less dependent you become on the approval of other people. God wants to see what you’re made of. This is the time to dig your heels in. Keep believing. Keep moving forward. Don’t fight against everything that’s hard.
Making money by blogging can be a challenge. Learning what works takes time and effort. New bloggers, don’t despair. Continue blogging and publishing good content. Hard? Yes, it certainly can be. But it’s doable.